Ranveer Allahabadia, popularly known as BeerBiceps, has built a formidable digital empire in India over the past decade. What started as a simple YouTube fitness channel has now transformed into a content machine that spans across self-improvement, entrepreneurship, finance, and, more recently, spirituality. However, his sudden shift towards Dharmic content and proclamations of being a Shiva follower have raised questions about his authenticity. Rather than genuine devotion, his embrace of Dharma seems to be a calculated strategy to exploit India’s growing interest in spirituality for financial gain.
The Commercialization of Dharma
Ranveer’s Dharmic content is not an organic spiritual journey but a repackaged commercial product designed for maximum engagement. His social media platforms are flooded with references to Shiva, Hindu mythology, and ancient wisdom, yet all of it comes neatly packaged with brand endorsements, monetized courses, and promotional material.
Spirituality has always been about personal growth and self-discovery, but for Ranveer, it appears to be just another tool to increase his reach and revenue. Unlike true seekers or scholars who dedicate their lives to Sanatan Dharma, Ranveer’s approach is transactional—leveraging whatever is trending to maintain engagement. He interviews yogis and spiritual leaders not for deep exploration but to ride the wave of Dharmic resurgence in India.
His monetization strategies include sponsored posts, paid memberships, and product placements, seamlessly inserted into his so-called spiritual content. This raises a fundamental question. How genuine can someone’s devotion to Dharma be if every aspect of it is turned into a business opportunity?
A Shiva Bhakt or Just Another Opportunist?
Ranveer now frequently portrays himself as a Shiva devotee, posting about meditation, Vedic knowledge, and Hindu traditions. But his actions contradict the image he is trying to build. If he is truly a Shiva Bhakt, how does one explain the lewd, crass, and inappropriate questions he asked on India’s Got Latent? His comments on that show, which sparked nationwide outrage, were not just immature but outright disrespectful. It is far from the spiritual persona he projects elsewhere.
Shiva represents asceticism, self-discipline, and deep wisdom. These are values that Ranveer clearly lacks when he indulges in content that sensationalizes cheap humor, and panders to the lowest common denominator for views. This contradiction exposes his so-called spirituality as nothing more than a calculated ploy.
Selling Dharma to the Highest Bidder
Ranveer Allahabadia is not alone in this trend, but he exemplifies the commercialization of Dharma in the digital age. His version of Sanatan Dharma is not about depth or devotion but about simplifying and packaging it for maximum clicks. True spiritual figures have always lived by the principles they preach.
In contrast, Ranveer’s selective adherence to spirituality—being a Shiva Bhakt one day and indulging in crass entertainment the next—proves that for him, Dharma is just another profitable content category.
By using sacred traditions for personal brand building while simultaneously engaging in behavior that contradicts those traditions, he reduces spirituality to nothing more than a business model. This is not devotion—it is deception.
The Bigger Picture: Influence Without Integrity
Ranveer Allahabadia’s journey is not one of spiritual discovery but of strategic reinvention. From fitness coach to self-help guru to Dharmic influencer, his content always aligns with what is commercially viable at the time. But his latest act—selling Dharma while contradicting its values—should not go unchallenged.
For audiences seeking true Dharmic wisdom, it is crucial to differentiate between genuine seekers and those simply exploiting faith for profit. Ranveer may bring awareness to Sanatan traditions, but he does so through a lens of commercial gain. There is no genuine respect. His audience must engage critically!
Dharma is Not for Sale
Ranveer Allahabadia has proven himself to be a savvy businessman, but his attempts to brand himself as a spiritual figure should be scrutinized. His version of Dharma is for sale to the highest bidder. it is neatly packaged with product links, sponsorships, and trending hashtags. Spirituality deserves sincerity, not opportunism.
It is up to the audience to see through the facade and recognize that true devotion cannot be monetized.